How we made a webinar a hot ticket event in Nigeria – Seplat Energy
With a rebrand and new business strategy with a focus on renewable energy on the horizon, Seplat – Nigeria’s leading energy supplier – sought to host a hybrid event w
How to Measure the Success of Your SEO Strategy
To rank higher in search engine results, brands have to create consistent, high-quality SEO content that keeps customers coming back, and that means measuring their progress and ad
How we built a website for MasterCard, integrating machine learning
Winning a competitive pitch for a client like Mastercard foundation was a real feather in our cap in 2021. We learnt so much through the sheer volume of creative, strategic and tac
10 Important 2021 SEO Trends You Need to Know
It’s time to take our annual look at what’s ahead for SEO professionals in 2021. If you want the TLDR, here it is via Lily Ray, SEO Director, Path Interactive: “Above al
Google Algorithm Update: December 2020 Core Update
On December 17th, Google announced that the rollout of the December 2020 Broad Core update is finally over. The announcement about the update came two weeks back on December 3rd an
24 Expert SEO Tips & Advice to Boost Your Traffic in 2021
It’s no secret that Google loves updating its SEO algorithm. In fact, over the course of a year, they may make upwards of 500 changes! SEO means optimizing your content so it sh
What to expect from SEO in 2021?
30-second summary: The pace of technological advances and progress in the SEO sector isn’t slowing down, and you should expect major changes and updates in 2021. Google has alrea
How To Get Visitors On A Newly Built Website?
Good SEO work only gets better over time. it’s only SEO tricks that need to keep changing when the ranking algorithms change. Jill Whalen Tweet You have a new website that is
What Is SEO, And How Does It Benefit My Business?
Successful SEO is not about tricking Google. It’s about PARTNERING with Google to provide the best results for Google’s users. Phil Frost Tweet Search Engine Optimizati